tomasz_dev

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  • tomasz_dev
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    Lab score is still useful for debugging after a change though. I use it as a before/after check on staging, then watch field data over the next 28 days.
    tomasz_dev
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    Polish quality is surprisingly good as well. The glossary feature is key, otherwise it translates product names that shouldn’t be translated.
    tomasz_dev
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    Worth it for anything above a few thousand URLs imo. Under that GSC is usually enough.

    Biggest thing I found once was Googlebot hammering a calendar widget that generated infinite date URLs. Nobody knew it existed because it was only linked from a tiny element in the footer. Took about 2 weeks after blocking it for crawl to shift back to product pages.

    tomasz_dev
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    I tested an auto-insert plugin on a site about this size a couple years back. It did exactly what you’re scared of. Same anchor over and over, links in weird spots like the first sentence of an intro. Removed it after 2 months, no ranking change either way tbh.
    tomasz_dev
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    I’ve done maybe a dozen of these projects. Rankings: nothing clear I could attribute. Conversions: yes, pretty much every time the site went from really slow to decent. One shop had mobile LCP around 6 seconds, got it to about 2, and the checkout rate went up enough that the client didn’t care about rankings anymore.

    So I sell it as a UX and conversion fix, not an SEO fix.

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