We’re a mid-size brand in the outdoor gear space and get mentioned quite a bit in reviews, roundups and local news, but most of it has no link. Pulled a list of about 150 unlinked mentions from the last 12 months.
Started emailing them last week with a short friendly note asking if they’d mind linking the name to our site. So far 4 links out of around 30 emails. That feels low for people who already like us enough to mention us.
What’s a normal hit rate on this? And does anyone do anything smarter than just asking?
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