Taking over a site with no analytics history. Where would you start?

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  • Post
    LurkingTiger
    Participant
    Say you get access to a site but none of its old reports. The pages are there, and you can inspect the server, but there is no dependable before-and-after picture.

    Would you start with a crawl, the content, the business’s main pages, or something else? Curious what you would avoid changing until you had a baseline.

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