I do SEO for a lending comparison site in the UK. Every piece of content goes through compliance before it’s published. That’s fine in principle, but here’s what usually comes back:
– direct answers turned into “it depends on your circumstances”
– specific numbers removed or replaced with ranges
– headings changed to avoid words like “best” or “cheapest”
– average turnaround 12 working days
So we lose the snippet-friendly answer, the keyword in the heading, and speed. Competitors that are clearly less careful rank above us for half our terms.
I’m not trying to get around compliance, it exists for good reasons. I’m looking for how others in finance, insurance or health work with these teams. Do you pre-agree wording templates? Get a compliance person embedded in the content team? Have a fast track for updates versus new pages?
Anything that got your turnaround down without a fight would be really helpful.
.
