Working on a site for a plumber who covers 14 towns. The previous agency made 14 pages that are identical except the town name, and only the home town ranks in the map pack or organic.
I want to either merge them or make them actually different, but there isn’t much unique to say about unblocking a drain in town A vs town B. What did you do for local service businesses with a wide area? Merge, rewrite, or leave them?
We rewrote only the 4 towns that had real demand (checked with rank tracker and call logs) and noindexed the rest. Rewritten pages had local job photos, specific neighborhoods, typical property types and real reviews from that town. Those 4 started ranking in 2-3 months. The copy-paste ones never did anything before anyway.
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