I manage social for a few small brands and Metricool is where I plan and report in one place. Scheduling, analytics and a planner calendar for Instagram, Facebook, TikTok, LinkedIn and more.
What I use most:
– The best time to post heatmap per account. It is based on the account’s own audience, not generic advice.
– Connect the ad accounts too, so organic and paid numbers sit in the same report.
– Build one PDF report template and schedule it to send monthly. Clients open it more than they ever opened a dashboard link.
– Use the competitor tab to track a few rival accounts’ posting frequency.
Downside: the free plan is limited to one brand and a small number of posts, and some network features lag behind the native apps. For anything beyond one brand you are on a paid plan.
.
