Lost about 40% of traffic after moving to a new domain, how do I get it back?

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    • September 24, 2026 at 9:07 pm
    gdansk_growth
    Participant
    Rebranded a client site last month, old .pl domain to a new .com. Same content, same structure, we set up 301s from every old URL to the matching new one. Or at least I thought we did.

    Three weeks in and organic is down around 40%. GSC on the new property shows pages getting indexed slowly, and some of the old URLs still show up in search. The change of address tool was submitted on day one.

    What should I be checking first? Is this just the normal dip or did we screw something up?

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    • September 24, 2026 at 9:27 pm
    old_school_ops
    Participant
    Normal
    Some dip is normal but 40% at week 3 usually means something is off. First thing: crawl the old URL list (from GSC or an old sitemap, not from the new site) and check every single one returns a single 301 straight to the final URL. Not 302, not a chain, not a redirect to the homepage.

    Nine times out of ten I find a chunk of URLs with trailing slash or uppercase variants that go 301 then 301 then 200, or just land on the home page.

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