Had the snippet for a definition-type query in the finance niche since mid 2024, around 2,800 clicks a month. Two weeks ago it switched to a competitor whose page is honestly thinner than mine.
I haven’t changed the page in months. Their answer is a tighter 40-word paragraph right under a question-style H2, mine is a bit longer and sits under a more generic heading.
Worth restructuring to match their format, or is snippet ownership just random rotation these days?
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