For anyone running a small Shopify store: set up Klaviyo before you spend more on ads.
The free plan covers up to 250 contacts, enough to start. The flows that paid for themselves for us:
– Abandoned cart (2 emails)
– Welcome series (3 emails)
– Post-purchase review request
The Shopify integration is plug and play. Our abandoned cart flow alone recovers something like 8-10% of carts.