Ran a skyscraper campaign in the home improvement space this summer. Built a genuinely better guide than the one ranking, emailed 220 sites linking to the old piece. Got 6 links.
Five years ago the same process would have gotten me maybe 20. I think people linking to the old guide just don’t care that a better version exists.
Is anyone still getting decent results with this, and if so what did you change? Different targeting, adding original data, something else?
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