How do you report SEO to clients who only look at one number?

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  • Post
    • September 25, 2026 at 4:16 am
    jonnyboi_uk
    Participant
    Small agency, 11 retainer clients. Most of them open the monthly report, look at total organic sessions, and ignore everything else. When sessions dip in a seasonal month I get panicked emails even if leads are up.

    I’ve tried adding a one-paragraph summary at the top and leading with conversions, but half of them still go straight for the traffic chart.

    What does your client report look like now? Shorter, longer, video walkthrough, live dashboard?

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