Working on a catalogue of about 2,400 products. Current meta descriptions are templated: product name + “buy online at best price, free shipping”. Terrible, I know.
I sampled 200 product queries in GSC and checked what Google actually shows. It uses our description maybe 1 time in 4. The rest of the time it pulls from the product description or specs.
So I’m torn:
– write proper unique descriptions for the top 300 by impressions and leave the rest
– generate all of them from specs with a better template
– drop them entirely and let Google pick
I don’t think descriptions move rankings, but CTR does matter, and the rewrites Google picks are sometimes awful (one shows a returns policy snippet).
What do you do on big catalogues? And has anyone measured a CTR difference after rewriting at scale?
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