Before planning short-form content I spend ten minutes in TikTok Creative Center. It is free, made by TikTok, and shows trending hashtags, songs and creators by country and time range.
How I use it:
– Filter trending songs by country and 7 days, and check the curve. I only use sounds that are still climbing, not ones already peaking.
– Look at the hashtag page for the industry filter. It shows related interests and audience age, which helps with angles.
– The Top Ads section is great for seeing hooks that work in the first two seconds. I note the opening line, not the product.
– Check whether a song is approved for business use if you post from a brand account.
Downside: data is only available for certain countries and some sections need a login. The trends also move fast, so what you saw on Monday can be old by Friday.
https://ads.tiktok.com/business/creativecenter/
.
