Case study plus a question.
Client is an HVAC company. They moved their office about 2 miles across town in June. We did what I thought was everything:
– updated the address in the Business Profile (took 9 days to verify)
– updated the site footer, contact page and LocalBusiness schema
– updated the top 15 citations manually
Result: for “hvac repair” + city they went from position 2 in the map pack to not showing at all in the old neighbourhood, and only position 5-6 around the new address. Calls from the profile down about 35%.
Three months later it’s recovered to maybe 3rd-4th in most grid points but not where it was.
I know proximity matters but 2 miles in the same city surprised me. Has anyone else seen this after a move? Is it mostly citations with the old address still floating around, or is it just the new pin starting from zero on relevance?
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