We rebranded in March. New name, same domain. Updated everything I could think of:
– title tags and og:site_name
– WebSite schema with the new name and alternateName for the old one
– logo, footer, about page
Six months later Google still shows the old brand name as the site name on about half of results, mostly on mobile. Branded searches for the new name are fine; the problem is generic queries where our result says the old name, which confuses people because it looks like a different company.
I’ve read that site names are figured out at the domain level and can take a while. But six months?
Anything that sped it up for you? Is it worth removing the alternateName completely so the old name isn’t in the markup at all?
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