I work on sites for Spain and Mexico and wanted to compare notes with anyone doing link building outside English.
Things I’ve found different:
– Far fewer sites, so you run out of targets fast. In some niches there are maybe 50 relevant blogs total
– Many more sites expect payment, even small personal blogs
– Outreach in a very formal tone gets ignored in Mexico, a friendlier style works better. Spain seems more mixed
– Local media is easier to reach than in the US or UK, journalists actually reply
– Spain and LATAM sites are often treated as one market by sellers, which is useless if you only care about one country
What I haven’t worked out is whether links from Latin American sites help a site targeting Spain, or the other way round. Same language, different countries.
Anyone else working in Spanish, Portuguese, or another non-English market? What surprised you?
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