Genuine question, because I’m struggling to prove this to a client. Everyone has a story about “that one link”, but my data is always mixed up with content updates, algorithm changes and competitors moving around.
Closest I’ve seen: a SaaS product page got a link from a well-known industry publication, nothing else changed for 2 months either side, and it went from 9 to 4 three weeks later. But a competitor dropped at the same time.
How do you isolate the effect of one link? Anyone have a method they trust?
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