Informational pages on one of my sites lost about 35% of clicks since spring. Impressions are basically the same, position is the same, CTR just fell off a cliff. Pretty sure it’s AI Overviews showing up for most of those queries.
Commercial pages are fine for now.
Are you changing anything or just shifting focus to money pages and waiting it out?
Same here, informational CTR down hard. What helped a little was adding stuff the AI summary can’t give: our own test photos, actual numbers from using the product, comparison tables we built ourselves. Pages with original data held up better than the “what is X” type posts.
We started tracking which pages get cited inside the overview. Being cited still sends some clicks, not cited sends almost nothing. The cited ones tend to have a short direct answer right under the H2, then the details below. So we’re restructuring older posts that way.
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